Our Story

RECREATION is an award winning fragrance house born in Sydney's Bondi Beach.

Our fragrances pay homage to the natural world and draw olfactive inspiration from the elements that surround us in Bondi Beach, Australia.

Designed to stimulate your emotions with every wear, RECREATION embodies effortless chic with this unique approach to fragrance design and work with your moods to create your forever fragrance wardrobe.

We believe that smelling good is feeling amazing, that everyone deserves the best skin of their life everyday, and that being beautiful shouldn't harm your health, animals or the planet.

It's Fragrance , Recreated

Rooted in a coastal spirit and crafted with intention, each perfume tells a story of freedom, connection, and effortless luxury. Thoughtful, refined, and undeniably modern — this is scent for those who live with purpose and style.

With over 20 years experience as a magazine editor founder Nedahl Stelio, a former magazine Editor collides fashion with beauty, art and science to create products that redefine what it means to wear scent.

"From light, sun-drenched florals to deeper, more sensual blends, Recreation creates distinctive, long-wearing fragrances designed to move with you through every moment."

Nedahl Stelio, founder

To give you a little more insight, watch this interview our founder Nedahl Stelio did with @beautybossbusiness on how and why she started RECREATION Bondi Beach.