Yes it's true.
Birkenstocks made out of old Hermes bags. I'm imagining this is something along the lines of how the meeting went when they came up with this.
Boss: We need an idea. A fucking big idea.
Marketing hack 1: Sure an idea! I've got ideas!
Marketing hack 2: I've been thinking about this for a while but it's pretty out there.
Boss: Let's hear it!
Marketing hack 2: It's crazy, are you ready for it?
Boss: I've been ready for 10 years to hear anything remotely new. Out with it.
Marketing hack 1: It can't be that good.
Marketing hack 2: Oh it's FUCKING GREAT. So you know how Hermes has Birkin bags? We'll get old Birkin bags and make them into BIRKENSTOCKS! Geddit? Birkin - Birkenstocks.
Boss: Well that's a fucking great idea. Especially cause we can sell them for almost a hundred grand.
Marketing hack 1: Now THAT'S crazy.
Boss: They don't pay me the big bucks for nothing.
I don't know guys ... $96,000 fugly shoes? That's world-gone-crazy stuff to me. How 'bout you? Anyone here want some 96 grand Birkies? Of course, Kylie Jenner got a pair for free.