Our Story

RECREATION is an award winning clean fragrance house based in Sydney's Bondi Beach.

Our fragrances pay homage to the natural world and draw olfactive inspiration from the elements that surround their home, Bondi Beach, Australia.

We hero natural ingredients and embody effortless chic with an intriguing and unique approach to fragrance design. Our fragrances are based around emotive reactions of aromatic stimulants. They’re housed in custom glass bottles with sustainable packaging designed to reflect the Bondi sunset.

We believe that smelling good is feeling amazing, that everyone deserves the best skin of their life everyday, and that being beautiful shouldn't harm your health, animals or the planet.

We don't use any toxic chemicals, no endocrine disrupting ingredients and no harmful synthetics. All ingredients are ethically-sourced, vegan and cruelty-free with no animal products.

Clean, Conscious, Cruelty-free

We've never used single-use plastics (you won't find our products wrapped in unnecessary plastic and our fragrances are not held in their box with plastic or foam inserts). Our insert is made from sustainable bamboo - a world first. Our bottles are made from recyclable glass and our lids are aluminium.

With over 20 years experience in the beauty and fashion industry, we’re led by Nedahl Stelio, a former Cleo and Cosmopolitan magazine Editor, she embodies the organic lifestyle and has channelled it into a fragrance collection.

“I’d been using all-natural products for nine years, ever since I struggled to get pregnant and I cut chemicals out of my life. Perfume is one of the worst offenders but there was no clean, luxury perfume on offer. That’s when I knew I had to create something that was as safe as it was beautiful and luxurious. And so, in 2019, Recreation was born.”

Nedahl Stelio, founder

To give you a little more insight, watch this interview our founder Nedahl Stelio did with @beautybossbusiness on how and why she started RECREATION Bondi Beach.